How to Start a Landscaping Business in 2026
Master seasonal cash flow, equipment financing, commercial contracts, and winter revenue streams. Here's the exact plan to turn a £12k startup into a £80k+ landscaping company.
The Reality:
Most landscaping businesses fail within 18 months because they don't account for seasonal cash flow. You'll make 60% of your revenue between April and September. The ones who survive plan for the winter drought from day one.
Plug this into the broader growth system outlined in From Van to Empire Scaling Guide, How to Scale from One Van to Three, and Service Business Pricing Mastery 2026.
Starting a landscaping business offers low barriers to entry but brutal seasonal economics. Here's how to launch properly, price for survival, and build winter revenue streams that keep you trading year-round.
Legal Foundation & Insurance
Business Structure
Start as a sole trader. Register with HMRC within three months of starting work. Don't overthink this—you can always incorporate later when you're turning over £80K+.
Registration checklist:
- HMRC self-employment registration - Free, online in 10 minutes
- Business bank account - Separate personal and business from day one
- Business name - Check Companies House, register domain immediately
- Accounting system - Digital records required for Making Tax Digital
Insurance You Actually Need
Budget £600-£1,200/year for comprehensive cover. Don't cut corners here—one damage claim without insurance ends your business.
| Insurance Type | Cost/Year | Why You Need It |
|---|---|---|
| Public Liability (£2M) | £200-£400 | Covers property damage, injury claims |
| Tools & Equipment | £150-£300 | Theft, damage to £10K+ equipment |
| Commercial Vehicle | £800-£1,400 | Van insurance with tools cover |
| Employers' Liability | £120-£250 | Legally required once you hire staff |
Note: Commercial vehicle insurance costs 30-50% more than personal cover. Factor this into cash flow from day one.
Equipment Costs Breakdown
The reality: you need £8,000-£15,000 to start properly. You can bootstrap with £3,000 and used equipment, but you'll spend £200/month on repairs and look unprofessional doing it.
Tier 1: Essential Equipment (£8,000-£10,000)
Petrol Lawn Mower (Commercial Grade)
Honda HRH, Hayter, or Toro self-propelled
£800-£1,200
Petrol Strimmer
Stihl FS 55 or equivalent (no cheap Chinese copies)
£300-£450
Hedge Trimmer
Stihl HS 45 or battery-powered equivalent
£250-£400
Leaf Blower
Essential for professional finish, battery-powered preferred
£150-£300
Hand Tools Kit
Spades, rakes, shears, loppers, wheelbarrow
£300-£500
Van or Large Estate Car
Used Vivaro, Transit Connect, or estate with roof bars
£6,000-£8,000
Total Startup Cost:
£7,800-£10,850
Tier 2: Growth Equipment (Add Within 6-12 Months)
- Ride-on Mower (£2,000-£4,000) - Essential for commercial contracts with large lawns
- Pressure Washer (£300-£600) - Adds £40-£80/hour service revenue
- Scarifier/Aerator (£400-£800) - Seasonal lawn treatment revenue
- Trailer (£800-£1,500) - Required when you add ride-on or bulk waste removal
Equipment Reality Check:
Don't buy cordless everything. Yes, battery tools are quieter and easier, but you'll spend £3,000+ on batteries alone and they die after 3 years. One petrol mower lasts 10 years with basic maintenance.
Exception: Hedge trimmers and blowers work brilliantly cordless for residential work. Keep petrol for mowers and strimmers.
Building Your Service Menu
Start with three core services, price them clearly, and resist the urge to add complexity. You're selling transformation (tidy garden), not hours.
Tier 1: Core Residential Services
| Service | Typical Price | Time Required | Effective Rate |
|---|---|---|---|
| Lawn Mowing (Standard) | £25-£40 | 30-45 mins | £35-£50/hr |
| Full Garden Maintenance | £40-£70 | 60-90 mins | £40-£50/hr |
| Hedge Trimming | £60-£120 | 90-120 mins | £40-£60/hr |
| Garden Clearance | £150-£400 | Half/full day | £35-£50/hr |
| Pressure Washing (Patio) | £100-£200 | 2-3 hours | £50-£65/hr |
Service Packaging Strategy
Most profitable customers buy monthly maintenance, not one-off cuts. Structure pricing to nudge them toward retained revenue.
One-Off Visit
£40
- ✓ Lawn mowing
- ✓ Edge trimming
- ✓ Waste removal
Highest per-visit price, no commitment
Fortnightly
£35 /visit
- ✓ Same as one-off
- ✓ Priority scheduling
- ✓ 12.5% saving
£70/month predictable revenue
Weekly
£30 /visit
- ✓ Same as one-off
- ✓ Priority + weather flex
- ✓ 25% saving
£120/month per customer
Pricing example based on small-to-medium garden (up to 100m²). Adjust for your region: +20% for London/South East, -10% for Northern regions.
Pricing for Seasonal Cash Flow
Here's what kills most landscaping businesses: they price at £35/hour thinking they'll work 40 hours/week, 52 weeks/year. The reality is you'll work 30 billable hours in summer and 10 in winter.
The Real Landscaping Year
Revenue Distribution (Typical UK Landscaping Business):
- Apr-Sep (6 months): 60% of annual revenue - Peak season, 25-35 hours/week billable
- Oct-Nov (2 months): 20% of annual revenue - Autumn clearance, 15-20 hours/week
- Dec-Mar (4 months): 20% of annual revenue - Winter services, 8-15 hours/week
This means: To earn £40,000 take-home annually, you need to generate £60,000 revenue (after 33% expenses). If 60% comes in 6 months, that's £10,000/month in summer, £3,000/month in winter.
Pricing Formula for Survival
Your Minimum Hourly Rate:
Target Annual Income ÷ 1,200 billable hours = Minimum Rate
Why 1,200 hours? That's 25 hours/week average across the year (accounting for seasonality, weather, admin, travel).
Example: £40,000 target income
£40,000 ÷ 1,200 hours = £33/hour minimum
Add 30% margin for expenses/growth = £43/hour target rate
Reality check: If you're pricing lawn cuts at £25 and taking 45 minutes, you're earning £33/hour before expenses. That's below minimum wage after costs.
Price Increases for Season and Location
- December-February: Add 20-30% winter premium for gutter clearing, storm damage, emergency work
- London/South East: Charge 20-30% more than Midlands/North (costs AND willingness to pay are higher)
- Commercial contracts: Lower margin (£30-40/hr) but guaranteed volume and winter work
- One-off projects: Charge 30% more than regular maintenance (unknowns, one-time hassle)
Getting Your First 10 Customers
You need 10 regular fortnightly customers to generate £700/month base revenue (10 × £35 × 2 visits). Here's how to get them in 30 days.
Week 1: Low-Hanging Fruit
- Tell everyone you know - WhatsApp 50 contacts: "Launching my landscaping business. First 5 customers get £10 off first visit. Who needs their garden sorted?"
- Join 10 local Facebook groups - Post once: "Local gardener available. Small jobs welcome. Here's what I charge..." Include before/after from your own garden if needed.
- Nextdoor & local forums - Same approach. Focus on specific postcodes within 3 miles.
Week 2: Door-to-Door Blitz
Print 500 flyers (£30 from Vistaprint). Target streets with visible gardens that need work. Saturday morning, 3 hours, one street at a time.
Flyer Template That Works:
GARDEN MAINTENANCE - [YOUR AREA]
Professional, reliable, affordable
- • Lawn mowing from £30
- • Hedge trimming from £60
- • Full garden maintenance from £45
SPECIAL OFFER: First cut £25 (save £10)
Fully insured • No job too small
Call/Text: [NUMBER]
Conversion rate: Expect 1-2 customers per 100 flyers (1-2%). That means 500 flyers = 5-10 calls = 3-5 customers.
Week 3-4: Referral Machine
After every completed job: "I'm building my customer base. If you know anyone who needs garden help, I'll give you both £10 off your next visit."
One happy customer typically refers 2-3 others within the same neighborhood. That's why geographic clustering matters— neighbors see your work, ask who did it.
The Clustering Strategy:
Once you get one customer on a street, target that street hard. Five customers on one street = 2.5 hours of consecutive work with no travel time. That's how you hit £50/hour effective rates.
Commercial vs Residential: What's Better?
The trade-off: Residential pays better per hour (£40-50/hr) but requires constant marketing. Commercial pays less (£30-40/hr) but offers guaranteed winter work and predictable revenue.
Residential Advantages
- Higher margins: £40-50/hour effective rates when efficient
- Flexible scheduling: You control timing and can batch jobs geographically
- Direct relationships: Customer loyalty = 3-5 year retention
- Upsell opportunities: One-off projects (patios, decking, landscaping) can add £2K-£10K projects
Residential Disadvantages
- Seasonal: Most customers pause service Oct-Mar (60% revenue loss)
- Weather dependent: Rain = no income that day
- Constant marketing: 20% annual churn means always replacing customers
- Payment hassle: Some customers pay late, some you chase for weeks
Commercial Contract Reality
Commercial typically means housing estates, rental properties, small business premises, or pub gardens. You're bidding against 5-10 competitors based mostly on price.
| Factor | Residential | Commercial |
|---|---|---|
| Hourly Rate | £40-£50/hr | £30-£40/hr |
| Payment Terms | Same day / 7 days | 30 days standard |
| Winter Work | 20% of customers | Year-round contracts |
| Marketing Cost | Ongoing required | Bidding time only |
| Customer Loyalty | 3-5 years average | Annual contracts |
The sweet spot: Start with residential to build cash flow and reputation. Once you have 15-20 regular customers and proven systems, bid for 1-2 commercial contracts to smooth winter cash flow.
Target mix at 12 months: 70% residential (high margin), 30% commercial (winter stability).
Winter Revenue Strategies
The businesses that survive year two have winter revenue figured out. You need £2,000-£3,000/month minimum to cover van costs, insurance, and personal bills during the 4-month slow season.
Strategy 1: Gutter Clearing (Easiest)
Add gutter clearing to your service menu in September. It's a natural upsell to existing customers and brings in £80-£150 per job.
Gutter Clearing Economics:
- Equipment needed: Ladder, gutter scoop, hose (£200 total investment)
- Price point: £80-£150 per property (£50-£70/hour effective rate)
- Target: 3-4 jobs per day in Oct-Nov = £300-£500/day revenue
- Customer script: "Your gutters need clearing before winter. I can do it next visit for £95. Prevents £1,000+ damp damage."
Conversion rate: 40-60% of your existing lawn customers will book gutter clearing when you mention potential damp damage. That's 20-30 jobs if you have 50 customers.
Strategy 2: Christmas Light Installation (Highest Margin)
Install Christmas lights for residential and commercial customers. This is £300-£800 per installation for 2-4 hours of work (£100-£200/hour).
- November timing: Install lights mid-November, remove early January
- Pricing model: £300 base + £50 per additional feature (tree, window, roofline)
- Equipment: Clients provide lights, you provide ladder and installation skill
- Removal fee: Charge £80-£100 to take down in January (30 min work)
Target: 10 installations at average £400 = £4,000 November revenue. Add £1,000 removal revenue in January.
Strategy 3: Annual Maintenance Contracts
Instead of "pause until spring," offer 12-month contracts with reduced winter service. This converts seasonal income to year-round predictability.
12-Month Contract Structure:
Summer Service (Apr-Sep): Fortnightly
- • Lawn mowing
- • Hedge trimming (quarterly)
- • Weeding and border maintenance
Winter Service (Oct-Mar): Monthly
- • Leaf clearance
- • Gutter cleaning (once)
- • Winter tidy and prep
Pricing Example:
Summer: £35 × 2 visits/month × 6 months = £420
Winter: £45 × 1 visit/month × 6 months = £270
Annual contract: £690 (£57.50/month)
Customer pitch: "Instead of pausing for winter, let's do a year-round contract. You pay the same monthly amount, I keep your garden maintained through winter, and you don't have to remember to rebook in spring."
Target conversion: Get 30% of summer customers onto annual contracts = guaranteed winter income.
Strategy 4: Storm Damage & Emergency Work
Have a "storm damage" premium service ready. After major storms, customers will pay £100+/hour for emergency tree/branch removal and damage cleanup.
- Equipment needed: Chainsaw (£200-£400), safety gear, disposal arrangements
- Pricing: £80-£120/hour callout rate, minimum 2 hours
- Target customers: Previous clients + local Facebook groups when storms hit
- Safety note: Only take jobs within your skill level. Large trees require certified arborists.
When and How to Scale
Don't hire until you're turning away £1,500+/week in work consistently. Most landscapers hire too early, destroy their margins, and create a job they hate.
Scaling Readiness Test
You're ready to hire when ALL of these are true:
- Revenue test: £6,000+/month for 3 consecutive months (£72K annual run rate)
- Customer test: 40+ active customers with waiting list of 10+
- Systems test: You have documented processes, route optimization, and scheduling software
- Cash test: £10K+ in business savings (covers 3 months of employee costs if revenue dips)
The £30K Employee Reality:
Hiring someone on £30K salary actually costs you £42,720/year when you include:
- • Base salary: £30,000
- • Employer NI (13.8%): £3,726
- • Pension contribution (3% min): £900
- • Holiday pay (5.6 weeks): £3,231
- • Equipment & uniform: £500
- • Training & insurance uplift: £463
- • Total real cost: £42,720
That employee needs to generate £900/week revenue minimum just to break even. See our guide on hiring your first employee for full details.
Scaling Path 1: Second Van (Solo Operator)
Instead of hiring, some operators run 2-3 vans themselves with specialized equipment in each. One van for mowing, one van for hedge/tree work, one van for cleanup/projects.
Economics:
- Second van: £6,000-£8,000 used + £1,200/year insurance
- Specialized equipment: £3,000-£5,000 per van
- Revenue increase: 30-40% (eliminate equipment switching time)
- No staff complexity, same hourly rate but higher efficiency
Scaling Path 2: Hire Apprentice/Trainee
Cheaper than experienced hire (£18K-£22K vs £30K+), but requires training time. Best approach if you have solid systems and patience.
What you need in place:
- Written processes for every service type
- Quality checklists (what defines a finished job)
- 6 weeks of your time for close supervision training
- Route plans that batch jobs geographically
Scaling Path 3: Subcontractor Model
Pay per job instead of salary. £80-£120 per day depending on skills. You handle sales/admin, they handle execution.
Pros:
- No PAYE, NI, or pension admin (they're self-employed)
- Only pay when you have work (no idle time cost)
- Easy to scale up/down seasonally
Cons:
- Quality control is harder (they're not your employee)
- Schedule conflicts (they have other clients)
- Higher per-day cost than employee (£100/day sub vs £72/day employee)
Scaling Decision Matrix:
Choose Solo + Systems if:
You value control, hate managing people, earning £50-70K/year is enough
Choose Employee Model if:
You want to scale past £100K revenue, enjoy managing/training, have strong systems
Choose Subcontractor if:
You have seasonal peaks, want flexibility, willing to trade margin for simplicity
Software That Actually Helps
You don't need much software initially. Resist the urge to buy complex tools before you have the revenue to justify them.
Month 1-3: Free Tools
- Scheduling: Google Calendar with customer addresses in location field
- Invoicing: Toolfy (£29/month includes scheduling + invoices + payment tracking)
- Route planning: Google Maps with multiple stops (optimize manually)
- Customer data: Spreadsheet with address, service type, frequency, price
Month 3-12: Paid Tools (When Revenue Justifies)
- Job management: Toolfy handles scheduling, invoicing, customer records, and payment tracking in one place
- Route optimization: Built into Toolfy or use WorkWave Route Manager (£20/month) for complex routes
- Payment collection: Stripe for card payments (2.9% + 20p per transaction)
- Accounting: FreeAgent or Xero when you hit VAT threshold (£90K+ revenue)
What Good Software Actually Saves:
- Route optimization: 45 mins/day planning = 3.75 hours/week = £150-£200/week saved
- Automated invoicing: 2 hours/week admin = £80-£100/week saved
- Payment reminders: Reduces late payments from 30% to 10% = better cash flow
- Customer portal: Customers can see next visit, pay online = 90% fewer "when are you coming?" calls
Total time saved: 5-6 hours/week. At £40/hour billable rate, that's £200-£240/week valuefor £29/month software cost. ROI: 8-10x.
The Reality Nobody Tells You
Most landscaping business advice focuses on equipment and pricing. Here's what actually determines success:
1. Weather Will Ruin Your Week
Plan for 1-2 rainouts per week April-September. You can't cut wet grass (clumps + mower damage). This means 20-30% capacity loss just from weather.
Mitigation: Have indoor work ready (equipment maintenance, invoicing, marketing) for rain days. Or use rain days for gutter clearing, pressure washing (works in light rain).
2. Your Back Will Hurt
This is physical work. 8 hours of mowing, trimming, lifting = 15,000+ steps per day plus repetitive strain. Invest in good boots (£80-£120) and back support before you need them.
3. Customers Will Waste Your Time
15-20% of quotes turn into "can you also..." conversations that never convert. Set boundaries early: "I can give you a quick quote now for what we discussed. Additional work would need a separate quote."
4. Geographic Clustering Makes or Breaks Profit
Five customers on one street = £200 revenue in 3 hours (£65/hour effective). Same five customers spread across town = £200 revenue in 5 hours (£40/hour effective).
Strategy: Once you land one customer on a street, prioritize that street for flyers and door-knocking. Charge 20% less to cluster customers geographically vs spreading out.
5. Winter Will Test Your Commitment
December-February you'll earn 30-40% of summer income while costs stay constant. This is when most businesses quit. Plan for it financially and mentally from day one.
Action Plan: Your First 90 Days
Week 1-2: Foundation
- ☐ Register as sole trader with HMRC
- ☐ Get public liability insurance quote (£1M-£2M)
- ☐ Buy/secure essential equipment (mower, strimmer, van)
- ☐ Set up business banking and accounting system
- ☐ Create pricing sheet with 3 core services
Week 3-4: First Customers
- ☐ Design and print 500 flyers
- ☐ Join 10 local Facebook groups
- ☐ WhatsApp/text 50 contacts about launch offer
- ☐ Target 3 streets with door-to-door distribution
- ☐ Goal: 5 paying customers by end of week 4
Week 5-8: Build Momentum
- ☐ Ask every customer for referrals (£10 off incentive)
- ☐ Focus on clustering: target streets where you have customers
- ☐ Set up Toolfy for scheduling and invoicing
- ☐ Document your process for each service type
- ☐ Goal: 15 regular customers generating £500-£700/week
Week 9-12: Optimize & Scale
- ☐ Analyze which services are most profitable per hour
- ☐ Introduce monthly/fortnightly package pricing
- ☐ Add one winter service to menu (gutter clearing or pressure washing)
- ☐ Build geographic clusters (5+ customers per area)
- ☐ Goal: 25 customers, £1,200-£1,500/week revenue
Final Word: Start Lean, Scale Smart
The landscaping businesses that survive past year two do three things right:
- Price for reality, not optimism. Account for weather, seasonality, and travel time from day one.
- Build winter revenue early. Don't wait until November to panic about cash flow.
- Cluster geographically. Five customers on one street beats twenty spread across town.
You don't need £15,000 and a ride-on mower to start. You need a reliable van, basic equipment, proper insurance, and the discipline to charge what your time is actually worth.
The market is there. UK households spend £1.2 billion annually on garden maintenance. Your goal is to capture £50-80K of that in year one with smart pricing and geographic focus.
Start simple. Price correctly. Survive winter. Scale when ready.
Need job management software that actually helps?
Toolfy handles scheduling, invoicing, route optimization, and payment tracking for £29/month. Built specifically for trade businesses like yours. No complexity, no wasted features, just tools that help you get paid faster.
See how Toolfy works →⚠️ Important Disclaimer
This guide is for general informational and educational purposes only. It does not constitute professional advice of any kind (legal, financial, tax, insurance, or otherwise).
Before making business decisions: Consult with qualified professionals (solicitors, accountants, insurance brokers, etc.) who can assess your specific circumstances. Laws, regulations, and industry standards change frequently and vary by location and situation.
Toolfy and the article authors accept no liability for decisions made or actions taken based on information provided in this guide. You are solely responsible for ensuring compliance with all applicable laws and regulations.
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