Markup Calculator UK
Calculate selling price from cost + markup. Most UK trades markup materials 20-40% and labour 30-50%. Get the numbers right.
Cost & Markup
Your cost for materials or labour
How much to add on top of cost (not profit margin %)
Common Markups:
Markup vs Profit Margin
Markup: Percentage added to cost
Margin: Percentage of selling price that's profit
30% markup = 23.1% profit margin
Your Pricing
Selling Price
£130.00
Cost £100.00 + 30% markup (£30.00)
Standard Markup
23.1% margin
Industry average
Verdict
✅ STANDARD MARKUP — SUSTAINABLE
30% markup = 23.1% profit margin. Industry standard for most trades. Covers overheads + reasonable profit.
This is sustainable. Track per-job profitability to see if certain job types can support higher markup.
Industry Benchmarks
💰 Materials: 20-40% Markup
Cover merchant markup (10%), waste (8%), admin (5%), profit (7-17%). Never sell materials at cost.
👷 Labour: 30-50% Markup
Cover wages, NI, pension, van, tools, insurance, training, profit. Higher than materials because of overhead.
⚡ Emergency: 50-100% Markup
Callouts, weekends, specialist skills justify premium pricing. Customers pay for availability + expertise.
💰 Turn Markup Rules into Daily Practice
Use this calculator to pick target markups, then make sure you're actually using them on real quotes and jobs rather than guessing.
Set clear markup
Pick default markups for common job types.
Check profit before quoting
Sense‑check margin before you send numbers to customers.
Review results
Compare jobs periodically and adjust markups where needed.