Checkatrade vs Rated People vs MyBuilder: cost comparison for trades
A practical comparison of the UK trade lead platforms, with a break-even formula to decide what is worth paying for.
Checkatrade vs Rated People vs MyBuilder: cost comparison for trades
All three platforms can work, but the economics are different. The only number that matters is cost per booked job, not cost per lead.
How to compare platforms properly
Use this simple break-even formula:
Break-even close rate = Lead cost / Gross profit per job
Example:
- Lead cost: GBP 30
- Profit per job: GBP 150
30 / 150 = 20%
If your close rate is below 20%, the platform loses money.
Typical pricing structures (at a glance)
- Checkatrade: Usually subscription-based plus optional extras.
- Rated People: Pay-per-lead model.
- MyBuilder: Often subscription or credit-based.
Always check current pricing in your area and category.
Which platform fits which trade
- Emergency or reactive trades: Pay-per-lead can work if response time is fast.
- High-value installs: Subscription can be cheaper if you close fewer jobs but higher value.
- New businesses: Platforms help early pipeline, but do not make them your only source.
How to improve ROI on any platform
- Reply in under 10 minutes.
- Use a short script and book surveys fast.
- Track lead source and close rate monthly.
- Build reviews aggressively so your profile converts better.
Toolfy tip
Add a required "Lead Source" field to every customer. Once you know the true cost per booked job, you can double down on what works and cut the rest.
⚠️ Important Disclaimer
This guide is for general informational and educational purposes only. It does not constitute professional advice of any kind (legal, financial, tax, insurance, or otherwise).
Before making business decisions: Consult with qualified professionals (solicitors, accountants, insurance brokers, etc.) who can assess your specific circumstances. Laws, regulations, and industry standards change frequently and vary by location and situation.
Toolfy and the article authors accept no liability for decisions made or actions taken based on information provided in this guide. You are solely responsible for ensuring compliance with all applicable laws and regulations.
Frequently Asked Questions
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